Creation of a startup open house event and of a podcast that tell the story of the ecosystem

80+

podcast episodes

2020

first edition of the event, in Bordeaux

2

editions in Nantes, besides Bordeaux

Open Startup opens the doors of startups. The annual event, launched in Bordeaux in March 2020 by TRACTR, introduces the ecosystem to people who are not part of it yet. The podcast, hosted by Guillaume Commagnac, gives the floor to founders: more than 80 episodes.

View the product

At a glance

ClientTRACTR (studio initiative)

EngagementTRACTR initiative: creation, web platform and hosting

SectorCommunity and events

Context and challenges

TRACTR experienced Startup Open House in Montréal, then put its technical skills at the service of the event. Back in France, Guillaume Commagnac wanted to create the same openness there, with the agreement of the original organizers and under a different name: Open Startup. The principle fits in one day: startups, incubators and accelerators open their doors, and visitors discover what stands behind an application or a product, from the back-end developer to the Product Owner.

What we did

An open house day

The first edition took place in early March 2020, in Bordeaux. The event became annual and was also held twice in Nantes. In 2023 it took place on 18 October in Bordeaux and on 19 October in Nantes, from 2 pm to 6 pm, with free entry to the startups’ offices.

Hundreds of startups

At each edition, hundreds of startups, incubators and accelerators welcome hundreds of participants.

An event of La French Tech’s 10 years

Open Startup was one of the flagship events of La French Tech’s 10 years.

A podcast

Founders tell their story, with discussions on financing, communication, recruitment, product and AI. The podcast has more than 80 episodes, on Spotify, Apple Podcasts and Deezer.

A web platform designed by TRACTR

TRACTR designed the web platform used to organize the event, first for Startup Open House in Montréal in 2018, then for Open Startup: an interactive map of startups, registration of their profile, moderated then validated before it appears, and a visit list for each visitor. It is no longer in service: the current site is the podcast’s.

In pictures

An edition’s home page: countdown, map and list of the startups opening their doors (Bordeaux edition).
The interactive map: one pin per startup, the list alongside, with search and clustered pins (Montréal edition).
The same map on a phone.
The filters: sector, team size, startups that are hiring.
A startup’s profile: presentation, address, video and a button to add it to your visit list.
A startup’s profile on a phone.
The routes: startups grouped by theme, added to your visit list in one go.
Job offers from the participating startups, with filters by industry, size and expertise.
An edition’s home page on a phone.